Suu Balm™ Story

Itchy skin is one of the most frustrating and annoying sensations you can have. Just thinking about a persistent itch is enough to drive you mad.

Many people have itchy skin, often due to various common skin conditions, such as eczema (atopic dermatitis), psoriasis, or hives (urticaria), which impacts on the quality of everyday life. The worst thing about an itch is that scratching makes it worse, and people with eczema feel it more than most people, so they are getting a double assault on the body.

Dr Tey Hong Liang, runs the Itch Clinic at the National Skin Centre in Singapore, a regional centre of excellence in skin disorders. Recognising that existing moisturisers and creams were not adequately treating his patients’ itchy dry skin, Dr Tey decided to create a solution.

Dr Tey combined the natural itch relieving and cooling power of menthol, with a high concentration of a ceramide based moisturiser, which restores the natural skin barrier. Menthol works within minutes to relieve the itch, while its cooling effect also encourages frequent application, which is essential to allow the ceramides to repair the skin barrier. After two years of research and positive feedback from his patients, Dr Tey looked for a partner to help make his product available around the world.

The partner he chose was Good Pharma Dermatology, a company set up by Dr John O’Shea and Jason Humphries. John is a medical doctor from Ireland, with experience of managing skin issues in general practice, and Jason a marketing expert who specialises in pharmaceutical products. Together, they saw the importance of making Dr Tey’s product available to people globally.

They conducted a clinical trial at the National Skin Centre to prove its safety and efficacy. The trial demonstrated a 56% reduction in itch for people with eczema. Further studies have shown that over 90% of people start to get relief from itch within minutes of applying the product.

chief dermatologist at itch clinic

Discovery of a rapid itch relieving formula

Dr. Tey Hong Liang, Chief Dermatologist at the Itch Clinic at National Skin Centre in Singapore, spent years continuously searching for a formula that could answer to this specific need, so common, yet so hard to fulfill. After numerous tests and formulations, he discovered the one combination that truly works wonders – a natural ingredient – menthol, combined with a deeply nourishing moisturizer permitting an instant itch relief and with daily use, it helps heal the skin over time.

suu balm team

Making Suu Balm™ available to anybody suffering from itchy skin

The formula needed to be made available to anybody suffering from dry, itchy skin, in Singapore and beyond. John O’Shea and Jason Humphries, founded Good Pharma Dermatology, and in partnership with NSC, they took it upon themselves to create a brand that can help deliberate people, all over the world, from the frustrations of dry and itchy skin. Suu Balm™ was born, a formula and a lotion – a unique combination that can relieve itch fast and, if used regularly, prevents it from coming back.

supporting research

Supporting Research

Suu Balm™ is the result of intense and methodical research. At Suu Balm™, we support and encourage further research through giving a portion of every purchase of Suu Balm™ to research funding at the National Skin Centre.

What Our Customers Say

Rated 5 out of 5

FM0104 – 2 July 2017
So soothing! I really am impressed with this cream, i have suffered from eczema my whole life so always willing to try new products to help ease it in any way. This is such a soothing cream which was the first thing and the best thing about this cream it also isn’t greasy and doesn’t leave a residue my skin really loves this product ty.

Rated 4 out of 5

Chapman5 – 2 July 2017
This product works within minutes on my very dry itchy skin. Has a cooling menthol fragrance and leaves skin moisturised and itch free.

Rated 4 out of 5

Ciaraon – 24 June 2017
Love this product! I have very dry skin especially on my shins which gets so itchy and uncomfortable but Suu Balm™ is so soothing and cooking it gives instant relief and long term solution.

Rated 4 out of 5

Amazon Customer – 23 June 2017
My daughter uses this on her dry skin and eczema we find it fantastic, stings a little at first but great relief for the itching.

Rated 5 out of 5

Mary Tinsley – 23 June 2017
It does everything it says on the packaging. Wonderful moisturiser for dry skin . Ideal for psoriasis sufferers.

Rated 5 out of 5

Eileen Mcdonaldon – 12 May 2017
Absolutely brilliant. I suffer from excema and dermatitis the itching can drive me potty. Not any more. This has changed my life.

Rated 5 out of 5

karen – 8 September 2016
I have terrible contact dermatitis on my hands and regularly wake up at night scratching. This cream is truly wonderful it has soothed all inflammation and my sleepless nights are a thing of the past.